The Haas School of Business at University of California, Berkeley aspires to be, and is increasingly recognized as, the business school that is most differentiated by its culture. For over a decade, we have invested considerable time, energy, and financial resources in codifying, communicating, cementing, and celebrating the school’s four defining principles: (a) question the status quo; (b) confidence without attitude; (c) students always; and (d) beyond yourself. These efforts are increasingly paying off. For example, the popular business school website, Poets and Quants, recently proclaimed that Berkeley Haas “is the archetype for a values-driven MBA program.”