Artificial intelligence (AI), which represents the largest economic opportunity of our lifetime, is increasingly employed to make decisions affecting most aspects of our lives. This is exciting and use of AI in predictions and decision-making can reduce human subjectivity, but it can also embed biases, producing discriminatory outcomes at scale and posing immense risks to business. Harnessing the transformative potential of AI requires addressing these biases.

By mitigating bias in AI, business leaders can unlock value responsibly and equitably. This playbook will help you understand why bias exists in AI systems and its impacts, beware of challenges to address bias, and execute 7 strategic ‘plays’.

In addition to the playbook, see the mini-guides for the 7 strategic ‘plays’ and additional resources, including ‘quick-wins’ below.


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