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Artificial intelligence (AI), which represents the largest economic opportunity of our lifetime, is increasingly employed to make decisions affecting most aspects of our lives. This is exciting and use of AI in predictions and decision-making can reduce human subjectivity, but it can also embed biases, producing discriminatory outcomes at scale and posing immense risks to business. Harnessing the transformative potential of AI requires addressing these biases.

By mitigating bias in AI, business leaders can unlock value responsibly and equitably. This playbook will help you understand why bias exists in AI systems and its impacts, beware of challenges to address bias, and execute 7 strategic ‘plays’.

In addition to the playbook, see the mini-guides for the 7 strategic ‘plays’ and additional resources, including ‘quick-wins’ below.

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Teams

Play 1

Enable diverse and multi-disciplinary teams working on algorithms and AI systems

Play 2

Promote a culture of ethics and responsibility related to AI

AI Model

Play 3

Practice responsible dataset development

Play 4

Establish policies and practices that enable responsible algorithm development

Corporate Governance & Leadership

Play 5

Establish responsible AI governance & end-to-end internal policies to mitigate bias

Play 6

Enable CSR for responsible / ethical AI for longer term systems change

Play 7

Use your voice and influence to advance industry change and regulations for responsible AI

What Leaders Are Saying

Additional Resources

Mitigating Bias in Artificial Intelligence

View the launch of our groundbreaking playbook for business leaders on mitigating bias in AI and hear from leading stakeholders and experts on this critical topic.