Lecturer, Haas School of Business, UC Berkeley
Judy is an Executive level corporate strategy and brand management professional. Judy has helped to grow three consulting practices, conceive and launch two multichannel Internet-based businesses with responsibility for business strategy, channel development and marketing, and advised four Internet startups. Her background includes 20+ years’ experience driving growth through customer- centricity, with particular expertise in business strategy and brand positioning, customer insight and activation, business development, and integrated marketing.
In addition to consulting, Judy is a lecturer on the Marketing faculty at the Haas School of Business at the University of California, Berkeley. She teaches Brand Strategy & Management and Marketing, and sponsors Berkeley’s National Student Advertising Competition team.