B-BAY courses are taught by Haas faculty, PhD candidates, and undergraduate students. Guest speakers from industry bring real-world perspective to the discussion. You’ll learn through online classroom instruction, independent research, computer lab assignments and team projects.
You’ll be held to high academic standards, but you’ll also have a lot of fun. At the end of the two-week session you will have created and presented a comprehensive business plan, worthy of any entrepreneur.
Here’s what you’ll work on
Teamwork and Leadership: Understand different leadership styles and recognize the qualities of an effective leader. Analyze and explore your own leadership style. Experience the rewards and challenges of working in a team.
Entrepreneurship: Learn the four main characteristics of entrepreneurship and how entrepreneurs identify market needs and structure their businesses.
Marketing: Learn the purpose and process of marketing and the role market research plays in analyzing what customers need and want. Perform a SWOT analysis and examine how the right marketing mix creates competitive advantage. Critically think through the marketing strategies for products at different stages in the product lifecycle.
Finance: Follow the money from sources of initial funding for a start-up to understand how capital moves. Acquire an understanding of the language of finance and the fundamentals of how financial markets function. Learn about pricing and interest rates.
Accounting: Learn how to prepare financial reports that inform investors, creditors and tax authorities about a company’s performance. Understand income statements, balance sheets, financial planning concepts, and finance strategies.
Game Theory and Negotiations: Get familiar with how the ideas and techniques of game theory are related to bargaining, conflict, and negotiation. Explore and become comfortable with the process and practice of negotiation.
Management of Organizations: Open your mind up to how organizational design, strategy, culture leadership, compensation, decision-making structures, and other human resource characteristics influence organizational performance. Put this knowledge to use in developing your business plan.
Corporate Social Responsibility/Introduction to Case Studies: Learn about global economics and why money and ideas move faster today than at any time before. What is ethical behavior in business and why you should care about it?
Public Speaking/Presentation Skills Workshop: Learn the skills needed to be a polished and competent communicator. Practice using body language and gestures while speaking. Learn the art of persuasive speaking, and even how to take charge of your fears.
