B-BAY courses are taught by faculty, MBA alumni, and undergraduate students of Berkeley Haas School of Business. High School B-BAY Alumni serve as peer leaders to provide support to student teams. Guest speakers from industry bring real-world perspectives to academic learning. Students learn through online classroom instruction, independent research, team assignments, and projects.
Fall Semester
In the first semester, students will be introduced to business and entrepreneurship fundamentals. Within their teams they will practice creative thinking to identify business opportunities in their communities and beyond. Students will learn about the principles of business through the 9 blocks of Business Model Canvas to achieve Product-Market-Fit, develop a Go-To-Market Strategy, and develop Financial Viability.
At the end of the fall semester, students will build and present their Business Model Canvas in teams for their business idea.
Spring Semester
In the second semester, students will learn about the Lean LaunchPad methodology which combines customer discovery to test business hypotheses.
Students will engage in experiential learning by doing Customer Discovery and Prototype Development to validate their Business Model Canvas developed in Fall Semester.
Teams will be matched with mentors from specific industries and BerkeleyHaas MBA alumni, to gain industry feedback on their business ideas.
Semester Showcase
During Fall Showcase, teams will present their Business Model Canvas to gain feedback from judges on further development through Spring Semester.
During Spring Showcase, teams will present a prototype of their final product and insights gained from the Customer Discovery process.
Winning teams of the spring semester showcase will be incentivized to scale their ideas through faculty mentorship, advanced learning, and access to entrepreneurship network at Cal.
