Tag: Uncategorized
The Chicken and the Egg: Exploring the Network Effect in CSR
March 17, 2010
I find the network effect to be one of the most intriguing and challenging concepts facing widespread CSR adoption and a true change in how companies relate to their communities. Just as inventions like the telephone or sites like Facebook and…
Socially Responsible Product Design
March 16, 2010
While our CSR course here focuses more on sustainability programs within companies, I am passionate about creating products that are fundamentally sustainable themselves. If customers see cool, visually appealing, highly functional products that are…
Greenwashing
March 16, 2010
As consumer and media attention continues to highlight the environmental policies of corporations, the issue of green washing is growing. Greenwashing—putting on a façade of greenness, environmentalism etc— remains especially dangerous with…
The Boomerang Effect: Clothes as consumer durables
March 15, 2010
When Swedish fashion-brand Boomerang sensed that the times called for adding sustainability to their business plan, rather than producing a t-shirt made of eco-cotton and calling it a day instead choose something deeper in line with their…
Are we teaching the wrong recycling definition?
March 15, 2010
My recycling adventure started when I was in second grade. I came home from school one day after learning about “killing trees” and lectured both my parents on why we HAD to recycle. This second-grade advocacy pushed my parents to change their…
Ford Motor Company & Sustainability
March 15, 2010
http://www.cleanskies.com/videos/fords-focus-sustainability-and-boosting-car-sales Over the last decade Ford has lost most of its impact and market share on the car industry to competitors such as Toyota, who had been ahead of the curve providing…
Copenhagen: “Much ado about Nothing”?!
March 15, 2010
“… this progress is not enough… we have come a long way, but we have much further to go.” —President Barack Obama In December 2009, the United Nation reunited in Copenhagen for the climate change convention; and all main leaders were…
Is there a new generation of mechanical engineers coming?
March 15, 2010
At Haas, I’m studying the way mechanical engineering students think about their design software. Design software companies are seeking new ways to penetrate the education market. How do students learn about design software? Do “green” design…
Women’s Health and Business
March 14, 2010
As Megan pointed out in her International Women’s Day (March 8th) post, there is something “going on” with women and CSR. My former employer, Business for Social Responsibility (BSR), has picked up on this trend – as I was leaving to go to…
Below Par: Nike Misses the Mark on Tiger Endorsement
March 12, 2010
Nike has been very vocal in their support of Tiger Woods, despite the recent news of his egregious infidelity and lack of moral judgment. A precarious decision, especially as all other corporate sponsors – including Accenture, AT&T, Proctor…