Tag: Uncategorized
CSR: difficulties of its implementation
April 19, 2010
Our group worked together with a company, that in the last years made a lot of changes and improvements in their policies dealing with CSR issues, becoming a leader in sustainability of the retail market. However, as Niccolo Machiavelli said…
Start-up CSR
April 19, 2010
It is not only admirable, but a smart business decision to start a new business with a socially responsible bent. However, the incorporation of a CSR element in the start-up is the easy part. Maintaining and sustaining it is much more difficult. In…
Lowering our impact: refillable and reusable containers
April 19, 2010
I recently watched the documentary No Impact Man, which is a fascinating look at writer Colin Beavan’s year of trying to reduce his and his family’s impact on the earth to zero. He goes much further than most of us can imagine – ceremoniously…
Designing Sustainable Products
April 16, 2010
I was very excited about our CSR client as our project has a very deep rooted business value attached to sustainability and CSR. The goal of our project is to influence customers to design sustainable products using our client’s product. The…
CSR Advantage: David, Goliath, or Tom, Dick & Harry?
April 13, 2010
The current small company CSR project I am working on brings many interesting points to light, but as my mind tosses around so many integral ideas, one overarching factor has caught my attention – size. Yes, size. How does a company’s size,…
Project Experiences
April 13, 2010
My current project deals with social media and CSR issues. Our objectives of the project are to fully understand the company’s social media initiative and give an final recommendation of future improvements or changes. These final…
Communication. Communication. Communication
April 13, 2010
When we were first assigned the group projects for our CSR and Consulting class I was immediately lost. In my opinion, our client was ahead of the curve regarding anything to do with social responsibility and environmentally sustainable practices.…
A Good Bandwagon To Be On
April 13, 2010
Through UGBA 192, I’m on a team to develop sustainable paper guidelines for our client, a prominent paper merchandise retailer. This project affirms our professor’s view of CSR as an orientation to approach profitable business. I’ve realized…
The Top 6 Reasons to Embrace Social Media
April 11, 2010
For our strategic CSR class, my team is working with a major apparel company to develop a new social media strategy that will increase awareness and engagement around existing CSR efforts, for both employees and customers. Although our primary…
When “buying in” involves more than just money…
April 10, 2010
For the experiential component of this class, my team is crafting a global water strategy for a multinational corporation. As my teammate commented earlier in this blog, although this company is a leader in its environmental and CSR practices, they…