Tag: Uncategorized
Mommy Bloggers : CSR’s Champions?
May 05, 2010
My group’s consulting project this semester asked: how could a large retail corporation, with sustainability on its mind, engage the company’s target customers through social media? Now these target customers are not just any shoppers, but the…
Corporate America Volunteerism – Tracking the Impact
May 04, 2010
Workplace volunteerism is on the rise. According to the 2010 Deloitte Volunteer IMPACT survey, 84% of companies recognize that volunteerism promotes long-term social goals. Companies are increasingly partnering with non-profits to provide…
Environmental Commitment & Employees
May 04, 2010
When I sold my car, I made a vow to take public transportation until I graduate college. At the time, I thought I was a big time eco-warrior, and that people should be in awe of the sacrifice I was making to reduce by carbon emissions. To explain,…
Thoughts on CSR
May 04, 2010
As I look back through the semester, thoughts of corporations and their impact on society runs through my head. Like many in my generation, I have always believed that corporations collectively have the greatest power to influence society at large.…
Can an airline be considered green?
May 03, 2010
My team and I have been tasked with tackling the challenging question of whether an airline can be considered green. Given that many perceive the airline industry to be one of the least green industries out there, this is no small feat. Our project…
Thoughts on Flash
May 02, 2010
In an unprecedented move by the secretive corporation, Apple released Steve Job’s “Thoughts on Flash.” The 1,685-word offensive against Adobe System Inc.’s Flash technology is the most detailed answer towards one of the only things Apple’s…
Social Media Waits for No One
April 30, 2010
My team evaluated a social media strategy for a initiative-rich but communication-shy client in the retail space (my teammates posted their insights here, here, and here). The final presentation was met with signs of gratitude from the client for…
Premium Products at Premium Prices
April 27, 2010
When it comes to CSR issues, customers like to place the responsibility on the companies themselves. But don’t consumers have just as much responsibility for making more responsible choices? While it may be hard to find a consumer who does not…
Presenting: Employees, The Key to Getting Things Done
April 27, 2010
When my fellow team members and I went on a fieldtrip to study one of our client’s stores I was both impressed and depressed. The range of reusable bags with clever solutions for different occasions and the recycling program for plastic bags awed…
Social Media First Mover Opportunity for Retail Industry?
April 27, 2010
This semester in Kevin Sweeney’s UGBA 192P, I had the opportunity to work on a project with a retailer’s sustainability team geared towards enhancing social media strategy. My team and I dedicated a substantial portion of the project to an…