Tag: Uncategorized
Social Media 2.0 – Applications for CSR
April 26, 2010
It feels very appropriate to be blogging – and not writing a report – about my CSR consulting project since it is focused on social media! My team and I have been charged with developing a social media strategy for the CSR group of a large…
Consulting project: an effective way of learning by doing
April 26, 2010
When I started this project I meant it as a long-term group work, nothing different from the others I had done in different courses. I couldn’t have been more wrong. First of all, this is not about writing a paper, knowing which questions must be…
eBay Corporate Social Responsibility project- Part A
April 26, 2010
eBay Corporate Social Responsibility project- Part A As part of our course “Strategic Corporate Responsibility,” students are invited to conduct a CSR (corporate social responsibility) consulting project and tackle some of the most burning…
Almost Green
April 21, 2010
It is easy to criticize a solution for having negative impacts. This semester I’ve been working on identifying growth opportunities for insulation. The solution, polyurethane insulation, can reduce end-user energy demands by 75% over fiberglass…
CSR in Korea or in Developing World
April 21, 2010
Whatever you call it, CSR has not been a familiar term among Korean businesses. If there has been anything related with CSR, it was called something similar to “ethical management”. To many Koreans, this term connotes the initiatives that a…
A Positive Impact Starts at Home
April 20, 2010
While I initially questioned the inclusion of HR practices in evaluating a company’s CSR, a Levi Corporation case study demonstrated to me the connection between CSR and employees. Levi’s dedication to treating its employees right was thoroughly…
Walking the Line: The CSR Consultant Dilemma
April 20, 2010
Not all corporations are socially responsible, but all corporations want you to think they are. In making this statement, I don’t want to sound like too much of a cynic – I believe that business is a powerful force through which to implement…
Responding to Regulation
April 20, 2010
City, county, and state governments continue to propose and enact green regulations. For retailers, it is important to remember that just as you are competing on in-store experience, product quality, price etc… you are competing on how well you…
Strategizing CSR from a cockpit!
April 20, 2010
As part of Kellie McElhaney’s Strategic CSR course, our 3-person team is developing green positioning strategy for a low cost US domestic airline. Working on this project is one of the highlights of my MBA experience for a multitude of…
All-Electric Corporate Vehicle Fleets? Not anytime soon, I’m afraid
April 19, 2010
We all know: cars are bad to our environment because by burning fossil-fuels they pollute the air we breathe. There are studies showing that automobiles account for 30% of all toxic air pollution (in the US), and are responsible for 60-80% of urban…